J Cole Second Shoot

Lately Joshua Prezant Photography has been getting a lot of love from the UK. Two different project in the same week that came from different clients in the UK.  Always a pleasure working with our English speaking counterparts…aside from the time zone difference.  Thankfully there is a App for that.  Currently our cell phones and computers have the time zones and current times for about 5 different places around the globe that we regularly do business with. It is not uncommon to wake at 5AM to check emails from the clients speak to the about the projects we are working with.

Our latest client was Sony Records UK.  We were contracted to photograph Hip Hop artist J. Cole for a promotional shoot after the launch of his world tour that started in Miami.  And When I say after…. I mean at 2 am. It was a quick shoot ( as in 10 minutes) and we had to work with the location we were given as we were photographing him right after his concert and right before he hopped on his tour bus to head to Orlando for the next stop. Oh, I forgot to mention that it was also in between a interview with a print journalist.  We ended up in the hall way of the Hyatt Regency Miami having to be very quiet as we were shooting after 2 Am with guest of the hotel fast asleep.  We had to work with this as every other location around was filled with fans spilling out after the show.

Usually this can make for a rushed ( or should I say more rushed) shoot.  But luckily for us, J.Cole remembered Joshua from an early shoot about a year ago for FHM Magazine out of London.  He seemed happy to see a familiar face and already had that important trust in the photographer that is needed for a successful shoot.

 I look forward to round 3 and round 4 with J.Cole.  He is an extremely articulate and friendly individual.  I wish him much success on his new tour and album.